Fervor has been making outstanding cycling wear with the quality guarantee ‘Made in Europe’ since 2007.
In many languages, fervor literally translates as passion, zeal, ardour, fire, intensity. No other word describes our affinity with cycle sport, cycle culture and the great outdoors so well. No other sport is as emotional, requests such passion and enormous endurance.

Just think of the giants of cycle sport, the famous spring classics, the agonizing struggle against crosswinds and the teeth-rattling ride over impassable cobblestones in the hellish North. Think of the long tours, the merciless battle against heat, pain and the physical forces of the earth, the daily battle with yourself. Think of the incredible speeds that the ingenious machine we call the bicycle can reach so powerfully yet elegantly when racing against the clock in individual time trials. Think of all the hours spent in training in heat, cold, wind, rain, ice, snow and other forces of nature.

Think of all the moments in which you ask yourself:
Why am I actually doing this?
The answer is simple:
Because cycling is my passion!